Response by Dan Dearden, CAFS – Certified Air Filtration Specialist, Essential Air Products Founder, NovusAer Inventor After 47 years as...

By Dan Dearden, CAFS, Founder, Essential Air Products Homeowners today have more choices than ever when it comes to improving indoor air quality. Two popular categories are: 1. Advanced whole-home air filters (like the NovusAer) 2. Bipolar ionization devices  (such as the iWave by NuShield, Purifi by PurifiLabs, or the DM-2 by GPS) Both claim to “purify” the air—but they do it in very different ways. And those differences matter. Below is a homeowner-friendly breakdown to hel

Response by Tom Dearden, President Everything performs differently in a real home compared to a laboratory. In a lab, every variable is controlled: temperature, airflow, humidity, particle size, particle concentration—everything is set to meet the precise requirements of ASHRAE Standard 52. Below is a photo of the NovusAer undergoing testing at Blue Heaven Technologies. A home, on the other hand, is a beautifully unpredictable environment. Airflow changes constantly. Temperat

By Dan Dearden, CAFS (Certified Air Filtration Specialist) When homeowners begin looking for whole-home air purification, two categories of products usually appear: high-efficiency air filters like the NovusAer , and active chemical purifiers  such as Photocatalytic Oxidizers (PCOs) and Photohydroionizers (PHIs), best known by popular brands like Reme Halo  (RGF) and Air Scrubber (ActivePure/ActiveTek). While all of these devices fall under the general umbrella of “whole-home

Response by Dan Dearden, CAFS The short answer: it depends — but in most cases, yes, very likely. There’s an 80–90% chance that installing a high-efficiency, extended-surface media filter  will reduce your heating and cooling energy bills. What Is a High-Efficiency, Extended-Surface Media Filter? A high-efficiency, extended-surface media filter (what we call an ES16MF ) is a MERV 16  air filter with a large amount of filter media — enough surface area that air can pass throug

Yes — indoor air can be more polluted than outdoor air, but only under certain conditions. The only way to truly know what you're breathing is to test your indoor air.

If you’ve ever shopped for air-cleaning products, you’ve probably seen the words purification, filtration, and ventilation used interchangeably. Unfortunately, that’s often misleading—and it drives me crazy. These terms describe very different processes, and knowing the difference can save you money and help you make smarter choices for your home’s air quality.

Not All Pollutants Are Equal For years, I treated all indoor pollutants as equally harmful. But a scientific study changed that perspective. Researchers found that some pollutants are far more damaging to human health than others.

When we talk about the “performance” of an air conditioner, we’re really talking about three things: capacity, efficiency, and comfort. Let’s look at how a NovusAer system can make a difference in each area.

No air filter can completely eliminate dust on furniture—there will always be some. However, by taking these steps, you can reduce it to the lowest level possible: 1. Minimize indoor dust sources (vacuum often, wash bedding, use vented dryers, remove carpeting). 2. Add a depressurization duct to block unfiltered outdoor air. 3. Use a NovusAer air filtration system integrated into your HVAC ductwork.

By Laura Titensor, Customer Relations Manager Why so-called "cheaper" filters actually cost you more. What’s the real total cost of...

(And Why Your Home Needs One) By Laura Titensor, Customer Relations Manager This short video makes it clear why you need depressurization...

Response by Dan Dearden, CAFS – Certified Air Filtration Specialist, Essential Air Products Founder, NovusAer Inventor That’s a great question. In my 48 years as a heating and air conditioning contractor, I’ve seen this problem many times—companies go out of business, and suddenly homeowners can’t find replacement parts for their equipment. It always frustrated me, so when I invented the NovusAer, I designed it with this concern in mind. Here’s the good news: even if NovusAer

Response by Dan Dearden, CAFS – Certified Air Filtration Specialist, Essential Air Products Founder, NovusAer Inventor How much do...

Response by Dan Dearden, CAFS – Certified Air Filtration Specialist, Essential Air Products Founder, NovusAer Inventor Keep outside smoke...

And how do they compare to the NovusAer? By Dan Dearden, CAFS – Certified Air Filtration Specialist When I first saw the Corsi-Rosenthal...

Response by Dan Dearden, CAFS – Certified Air Filtration Specialist, Essential Air Products Founder, NovusAer Inventor Did you know that...

(And what does) Response by Dan Dearden, CAFS – Certified Air Filtration Specialist, Essential Air Products Founder, NovusAer Inventor...

Why your home's indoor air might be worse than outside air. Response by Dan Dearden, CAFS – Certified Air Filtration Specialist,...

NovusAer isn’t a simple “plug-and-play” product. Every home and HVAC system is different, which means every installation is unique. Because of this complexity, NovusAer is only sold to licensed HVAC contractors.